The title tag of your page is the single most important factor to consider when optimizing your web page for the search engines. This is because most engines & directories place a high level of importance on keywords that are found in your title tag.

What it looks like
       Here's the title tag of this page:
       <Title>Your Title Tag - learn to optimize your title tag</Title>

Tag limits
We recommend that your title tag be between 50-80 characters long - including spaces! The length that the different search engines accept varies, but as long as you keep within this limit you should be ok.

Tag tips

• Make your title enticing! Don't forget that even if you get that #1 listing in the search engines your listing still needs to say something that makes the surfer want to clickthrough and visit your site.
  
• We recommend that you include 1-2 of your most important keyword phrases in the title tag, BUT be careful not to just list keywords. If you just list keywords you risk being viewed as a spamming the engines which can ultimately lead to you being blacklisted by the search engines. Your title tag should include your keyword phrases while remaining as close to a readable sentence as possible to avoid any problems.
  
• Each page of your site should have it's own title tag with it's own keywords that related to the page that it appears on.